There is no doubt that the financial services sector has gone through unprecedented and major changes over the last two years.

There have been dramatic implications in the way organisations approach customer relationship management, and Experian has been at the forefront of providing the solutions that can address these changes.

Our approach is designed to support through all stages of the customer lifecycle. We can help you to:

Evaluate your market
Macro and micro level intelligence for financial advisers and broker-led organisations.

Acquire more customers
Our segmentation data and expertise allow you to drive targeted direct marketing campaigns to find more customers like your existing customers and determine the best channels and message to communicate with them.

Increase customer value
Experian’s data classifications and propensity models enable you to recognise a greater value from existing customer relationships.

Retain customers (share of wallet/true wallet size)

Manage your customers
Our communications channel classification, TrueTouch, allows you to engage with your customers more effectively.

Understand who customers are
This will enable you to determine your best investment strategy for the future (NPD, branches, web…)

Gain location insight
Determine where profitable customers are located, how profitable branches are, whether branches are realising their potential etc.

Manage insurance risk
Many insurers use Experian’s segmentation data to drive their pricing and risk models, ensuring appropriate premiums are charged to match risk exposure.

Inform your payment strategies
Our consumer classifications provide key indicators of customers’ likelihood to pay and are used as an integral input into organisation’s payment strategies.

Experian uses a unique combination of data, software and expertise to develop and deliver solutions that address the needs of many leading financial services organisations in the UK.